As Executive Director of Communications and Marketing for Student & Campus Life, Amy leads strategic communications, marketing, creative, digital, and engagement efforts across one of Cornell’s largest and most complex divisions. A strategic communications leader and senior advisor, Amy, and the dynamic team of communications and marketing professional she leads, brings broad expertise in institutional strategy, brand development, integrated marketing, executive communications, media relations, crisis communications, digital strategy, content creation, and internal communications.

Since joining Cornell, Amy has built and evolved communications teams and strategies that help translate complex priorities into clear, compelling stories and experiences for students, families, staff, alumni, and the broader Cornell community. Her work spans the full student experience—from belonging, well-being, residential life, and career development to dining, retail, athletics, and campus enterprises. She is particularly passionate about communications as a tool for building trust, strengthening community, elevating diverse voices, and helping organizations navigate change with clarity and purpose.

She is responsible for:

• Divisional priority communications and senior leadership communications support;
• Developing and leading a unified marketing and communications effort that advances SCL’s mission and vision with internal (students, SCL and university staff/faculty) and external stakeholders (prospective students, alumni, parents and families);
• Development and campaign communications with SCL/Athletics Alumni Affairs and Development; and,
• Direct divisional connection to central Communications teams (Brand, Media Relations, News, Strategic) to maximize integration of effort and adherence to university/industry best practices, and university-wide protocols.