Communications Resources
Overview of Responsibilities
Student & Campus Life Communications and Marketing tells the story of the Division of Student & Campus Life and its multiple units and programs to the Cornell University community through the creation, implementation, and assessment of effective integrated marketing communications.
Services Available
SCL Communications and Marketing supports the Division’s internal stakeholders to reach their full potential and convey our mission of inspiring transformation. Our office’s core focus is to strategically craft and disseminate SCL’s collective story about its impact on the Cornell student experience.
Resources
SCL Brand and Identity Guidelines
Student & Campus Life (SCL) is a division comprised of a system of multiple units, offices, and program areas unified and connected by a single mission to inspire transformation. The SCL Identity Architecture is to be used as outlined by all SCL units, offices, and program areas to serve our mission by supporting enhanced brand recognition, increased message alignment, and divisional connection with our student, parent/family, staff, alumni, and donor audiences.
Please connect directly with the team below to discuss how to use the SCL Identity Architecture system in your office's materials and messaging.
Content Submission Systems:
- Submit your content for the SCL Staff Newsletter
- Submit your content for the Undergraduate and Parent and Family Newsletters
- Submit an editorial request: Have a story about a student or program you'd like us to cover, tell us about it!
- Submit content for social media: Have a post or story about a student or program or staff member you'd like us to share, tag us (@cornellstudentlife or @scl_us) or send it in!
Meet the Team
Amy Gaulke
Executive Director, Communications & Marketing, Student & Campus Life
Amy Gaulke (she/her) drives division-wide communications and marketing efforts with a team of communicators to ensure a unified strategy and integrated approach across all communications platforms. She is responsible for:
Ben Badua
Creative Content Manager
Oversees the development and management of the SCL Communications editorial calendar for the division including editorial/storytelling, digital/multimedia production, and social media that serves strategic public relations, brand reputation, student success, and fundraising needs.
Bryan Chambala
Communications Lead
Units of Oversight:
- Office of the Vice President for Student & Campus Life
- Parent and Family Programs
- Student & Campus Life Organization Excellence
Anna Gallow
Director of Enterprise Marketing and Promotions
Areas of Oversight:
Cornell Dining, Housing and Residential Life, Cornell Catering, Conference and Event Services