Heather Fortenberry (she/her): Hello, everybody! All right. We're gonna get started in just a moment. You know other people are coming in. Heather Fortenberry (she/her): I feel like for those of you who were able to get outside today. It was like there's a little taste of spring on the it's good campus, so I know we have people coming from all over that are joining us tonight, but Heather Fortenberry (she/her): it like I had a little brief moment of spring which was lovely. Heather Fortenberry (she/her): All right. Heather Fortenberry (she/her): I know people are gonna keep on joining. I do want to let you know that I am recording this so that it will be posted on our medias. Our media page, probably in the next week or so. So if you Heather Fortenberry (she/her): wanna watch it again, you're welcome to as you're joining. Feel free to keep your camera off, and your your microphone needed, for now i'm at the end i'll I'll pause and stop recording, and you're welcome to. Heather Fortenberry (she/her): you know. Take you know. Show me your face and you if you want to, if you have additional questions. Heather Fortenberry (she/her): But do you feel free to submit questions on the chat? Heather Fortenberry (she/her): I will do my best to answer questions. As we're as we're talking, it is interactive. I'm gonna have some polls. Usually I use pull everywhere. But say, we're gonna just use the zoom polls. Heather Fortenberry (she/her): and I will share all these slides with anyone who is joining me tonight. So if there's anything that you're like oh, I wish I could like. Write that down, or whatever. Just be. Just know that I will send this to you lightly tonight at some point, if not then definitely, tomorrow morning. Heather Fortenberry (she/her): but I am thrilled to have you all here tonight. Imagine more people will be joining us as we continue talking today. We are tonight. I should say we're talking about Linkedin. Heather Fortenberry (she/her): Really, this is a linkedin overview, and I know I I appreciate everyone submitting their questions prior to our conversation. I know some of you are like really looking for like. How do I even start with Linkedin to like? How do I continue building on my linkedin profile? So I will do my best to touch base on Heather Fortenberry (she/her): a lot of really good points, and we'll have some really great resources for you afterwards as well. But Heather Fortenberry (she/her): My name is Heather Court and Barry my pronouns. I see her. I'm the Career Exploration coach with Cornell clear services, and as I mentioned again, we are going to be talking about Linkedin, one of my favorite topics. So there's so many great things that you can do with Linkedin. What are we going to be covering today. Heather Fortenberry (she/her): Kind of broke it down into kind of some key points. So just kind of a general overview how to create your profile. I am going to talk a little bit about how to build and leverage your network as well as talking a little bit about that job search process, and how to use Linkedin to find those opportunities. Heather Fortenberry (she/her): But I do want to provide you with some of those additional resources for those of you who are current kernel students. You do have access to linkedin learning for free, which is really lovely. So we'll talk about that a little bit more, and there are obviously a lot of resources, including meeting with our career services advisor to help you kind of Heather Fortenberry (she/her): so on some of those those unique qualities about you, so that they are. Heather Fortenberry (she/her): You're appropriately highlighting those skills and experiences on Linkedin, and making sure that recruiters are seeing you so absolutely feel free to continue to. You know, submit questions as i'm talking Heather Fortenberry (she/her): and let's get started. So again some of those goals for today Heather Fortenberry (she/her): helping you build that that profile getting started, how to connect with people how to use those additional resources so that you can find opportunities, internships, jobs, volunteer experiences, etc. Using this really amazing platform. Heather Fortenberry (she/her): I like to generally start our workshop with just an overview of how we are building our workshops, but also how we interact with students and how we support you Heather Fortenberry (she/her): through this career development process. So you can see that we are kind of going off of this cycle. It is a continuous cycle. Heather Fortenberry (she/her): really focusing on kind of how who you are, what are some of your strengths, your skills, your goals through the exploration process, connecting you to those opportunities and other ways to really explore your career path Heather Fortenberry (she/her): as well as that Taking action through Heather Fortenberry (she/her): those application documents, resumes cover letters practicing your interviewing skills. and so much more so. Heather Fortenberry (she/her): You know we we love to see students. We also work with alumni. So hopefully we will. We'll connect in one way or the other. I know some of you I've already connected with. I love to see you again. Heather Fortenberry (she/her): all right. I think it's really helpful. Actually, you know what? Let's go back just for a second. I'm gonna launch one of the polls, because I would like to kind of know a little bit more about who you are, do you? I? I don't know if people can see that. Yeah, I see people already starting to Heather Fortenberry (she/her): see this. Maybe you don't have a linkedin profile. It looks like some of you don't. Heather Fortenberry (she/her): I think oftentimes people have linkedin profiles, but I haven't actually used it. Talked to a couple of students today who are in that category. And so maybe You're very comfortable with your linkedin profile, and and often use the platform. So that's great. I'm got it, I mean. Heather Fortenberry (she/her): and maybe you're not really sure why you have a profile hopefully, i'll convince you otherwise by the time this is over, so i'll just share this really quickly, so that you all can see kind of who's in our in our session today? Just know that. Heather Fortenberry (she/her): Yeah, you're gonna be in lots of different areas, and that's kind of the point of coming to these sorts of things as well. Heather Fortenberry (she/her): Okay. Heather Fortenberry (she/her): let's go to the next slide here. Heather Fortenberry (she/her): So kind of to answer the why create a profile? There are so many. There are lots of different ways of networking and connecting with people linkedin that just has the breath they have so many people who are using from all over the world Heather Fortenberry (she/her): recruiters are using linkedin. So there's lots of different job application. I mentioned internships, volunteer experiences. There's just so many different ways of engaging with this platform. You know, when we're working with students and alumni and talking about resumes Heather Fortenberry (she/her): oftentimes there's going to be a limit for how much you put on that one piece of paper. If you're a bachelor, if you're getting a bachelor's degree, or even 2 pieces of paper, if you are getting your masters or an advanced degree. So this is a great way to kind of expand that online resume format where you can really include some really interesting components Heather Fortenberry (she/her): to better highlight projects, or your communication skills or places where you've been highlighted, maybe an articles, etc. So Heather Fortenberry (she/her): it's just. There's a really great dynamic component of this platform Heather Fortenberry (she/her): You can see that right there 87% of recruiters rely on linkedin. I actually have a fun little screenshot to show you kind of from the recruiter perspective. So it might give you a little bit of Heather Fortenberry (she/her): context, as you are creating your profile as well. But you know you're here at Cornell, you're already part of the kernel community. So Heather Fortenberry (she/her): you know, if you're a student connecting with those alums connecting with other professionals faculty people who come to your classes, staff members. I always tell students come and connect with me. You could go on right now on your linkedin profile and look for my name. Heather, port and dairy, and you could practice connecting as well. So Heather Fortenberry (she/her): lots of fun ways to kind of use it. It's really a great Heather Fortenberry (she/her): platform, whether you are, you know, ready to go in that recruiting process, or you're just kind of starting and exploring, so Heather Fortenberry (she/her): we will walk through that a little bit more. Heather Fortenberry (she/her): So how to get started again. There's a couple of people who are joining us tonight. We're just like I've never, and maybe you haven't even started a linkedin profile. I just put in like it's, you know, you can obviously go in and just Google Linkedin, and it'll come up. But that's really basically how you're gonna get started. The great thing about linkedin Heather Fortenberry (she/her): because I was really gonna walk you through a lot of these steps. So Heather Fortenberry (she/her): at least to get you kind of started it's the the platform is really encouraging you to kind of check a lot of those boxes to help. You have a really strong profile to help people connect with you, but also for you to connect with others. So you're welcome to pull up your linkedin profile Heather Fortenberry (she/her): as we're talking. Now. Heather Fortenberry (she/her): if you're just getting started. No pressure again. I will share these slides. It might be helpful for you to. You know kind of when you're ready. And and in that mindset when you feel like you have some time to to go through here. But this is generally that like welcome page, as you join in as you're getting started. So again, some of the components of creating a profile. Heather Fortenberry (she/her): And some of this is like basic, but it's really important to think about. What email are you going to use as you're creating your linkedin profile? You will get messages that go to that email address. So, using an email address that maybe you use more frequently Heather Fortenberry (she/her): is gonna be valuable versus having to think every day like i'm gonna go into Linkedin today to make sure that I don't have a message that Hasn't been like Red, for example. So coming up with which email address you're going to use thinking about a photo for your profile. We're gonna talk a little bit about that Heather Fortenberry (she/her): customizing your URL, Heather Fortenberry (she/her): your linkedin URL, which you might be putting also on your resume in many cases, so that people know that you have a linkedin profile and can check that out. Heather Fortenberry (she/her): We're gonna talk a little bit about that headline again. These are some components of that like initial profile. You're about summary, so we often talk about. This is like your personal pitch or your cover letter kind of blurb. We'll go into that a little bit more how to highlight your experiences. Heather Fortenberry (she/her): and you know kind of some of the other components as you manage your linkedin profile. So those kind of like as you're getting ready to create your profile, you know. Here are some of those components that you might want to consider Heather Fortenberry (she/her): the the picture right? Your profile picture. I think this is one of those stressors where you like. Heather Fortenberry (she/her): Oh, you know, Does this look okay? Should I even include something? I don't have anything recent which I even put on there. How do I get a professional photo? And the the quick answer to a lot of this is. Yes, you should have a profile as part of your linkedin Heather Fortenberry (she/her): for those of you who are just getting started. It's okay for, like, you know, a little tiny bit a day or 2 to just kind of let it go without that profile picture. But like when you have a profile picture, and if you don't. I'm gonna give you some good resources for how to get that profile picture taken. Heather Fortenberry (she/her): You can even, you know, if you have a smartphone, or if you have a friend that has a smartphone having them take a picture of you, you know, with kind of a nice background. You can see some of these are Heather Fortenberry (she/her): clearly indoor. Some of them might just be outside, but they're all an individual person. So you're not gonna have a picture like maybe some other Heather Fortenberry (she/her): social media where you have like friends or family members or a PET, it's going to be you. This is your first impression. You do want to give that professional look, whether it's, you know, a suit, or maybe you're just wearing a nice top. Heather Fortenberry (she/her): But you do want to kind of this is a professional networking platform. So you do want to give that impression that you are here to connect in a professional manner. Heather Fortenberry (she/her): Maybe, unlike some of the other photos that you might have again, for Heather Fortenberry (she/her): you know some other social media that you might have. But you see that right there that second bullet point profiles with the photo get up to 10 times more views. Yes, right. You see a face. Heather Fortenberry (she/her): You know who You're kind of connecting with. You know in most cases that you know you. These these individuals look like they are welcoming and ready to connect with with another individual. So yes, you know this is again that first impression Heather Fortenberry (she/her): there are, I mean again. So this is a picture of me. Clearly I need to update my hair a little bit longer. You can see there's a lot of different ways that you can, even after you upload a picture which is pretty easy. You just kind of like dragging a photo into that component. Heather Fortenberry (she/her): but you can really customize it. You can include, you know. You can see you can crop, you can filter, you can adjust the lighting a little bit. Heather Fortenberry (she/her): So again, you know, having maybe you have a great photo that did have a family member in it. But you're like, okay, how can I like. I like that picture a lot. If I can prop out that individual like, then I just have my individual person. Maybe that's something that you think about, or maybe you have other photos where you just want to crop out the background. Heather Fortenberry (she/her): But again you've got lots of different ways of adjusting. Heather Fortenberry (she/her): You can also adjust kind of like review the visibility settings which again you click on that so that you can see some of these other components to really help you. Heather Fortenberry (she/her): You can see that you could if you wanted to, and you're just like you know what I just want my personal connections to see my photo or people that are in my network. You can see those lots of different versions of it or public. And so, again. Heather Fortenberry (she/her): the public view of this is important to keep in mind, because if someone Google, my name like that likely is going to be the photo that comes up along with my linkedin profile and the Google search. Heather Fortenberry (she/her): Some of this is just about your personal comfort again. If you're in that process of recruiting, and you want to make sure that recruiters are seeing you. You want to think a little bit about. Maybe it is just like all linkedin numbers. Or if you're applying to jobs and you have your linkedin profile. This said, maybe, then you want to think about Heather Fortenberry (she/her): how you have this listing, that visibility sign. Heather Fortenberry (she/her): The background is kind of an interesting component. So for those of you who Haven't created a linkedin profile before the background, that just is kind of like. The default background is just a little bit of a generic Heather Fortenberry (she/her): kind of like blueish gray background behind your your picture, your profile picture, your background really is a great way for you to again kind of establish your brand. Heather Fortenberry (she/her): You can upload photos, I know myself, and some of like a lot of people that work at Brunel might even have like a kernel photo because we work at Cornell. So that kind of like establishes that that area, or even students. Heather Fortenberry (she/her): I've seen a lot of student profiles where they might even have. And you can see some of these kind of more like graphic Heather Fortenberry (she/her): backgrounds that maybe talk of kind of highlight, them being a step student, or being more in a business world. So this is a a great way to kind of like Heather Fortenberry (she/her): it. Just establish your brand a little bit more, and it it does provide a little bit more of a unique view for the people that are looking at your photo again. You can see these are examples. They don't have people in them. Heather Fortenberry (she/her): They are pretty generic. They're not super distracting, but they do provide a little bit more insight into potentially. Who this person might be. If you're using one of these photos, Linkedin does have some different options that you can choose from, so that's great. You also, if you're a student or student at, for now you may also have access to Canva. Heather Fortenberry (she/her): where you might even be able to like design, a a kind of background that you really enjoy or have a photo that you want to incorporate. So Heather Fortenberry (she/her): again, just some fun ways of a really Heather Fortenberry (she/her): highlighting your uniqueness, you all have unique qualities and your interest in a slightly different way. Heather Fortenberry (she/her): So the other side of this is oftentimes kind of that link that you might share. You might even put it in like a signature line, so that people can click on it or see that easily, and and go to your linkedin profile Heather Fortenberry (she/her): a lot of times we're recommending that students are including their linkedin URL, their customized URL Heather Fortenberry (she/her): in their resume. So when you first create a linkedin profile linkedin kind of provides you with a a default link. You know a URL Heather Fortenberry (she/her): oftentimes that URL might include your name, and also, like I don't know, 7 or 8 numbers random numbers that they have, and we really want to make sure that you have that customized URL where it's just your name. So it's nice and neat Heather Fortenberry (she/her): sometimes, you know, there may be other people who share your name or similar name, and so maybe you have maybe your graduation year that you tag on to the end, so that you're able to kind of create that URL that's customized to you so to do that. Heather Fortenberry (she/her): Typically, you're going to be in your profile. Heather Fortenberry (she/her): You see that kind of I've highlighted the edit public profile and URL, and when you go there it's going to show you what this URL could look like, and again what you see right now with just how they're forming. That's customized. I took out all the numbers. I took out some of the dashes, and it's nice to meet Heather Fortenberry (she/her): when I put it on my resume, or I send this to others to to connect with me. This makes it really easy for them to just kind of see that without all the other kind of default information that Linkedin puts in you just save it Heather Fortenberry (she/her): the other side of your that another really important component of your profile is your headline. Heather Fortenberry (she/her): So right underneath your profile picture, there's kind of a title, a space for you to include more information. The default typically is going to be, for example, student at Cornell University. Heather Fortenberry (she/her): and that's fine for now. But this is another place where you can really be creative, and even using keywords that might re resonate with your industry. Heather Fortenberry (she/her): Just give like a quick little example, instead of just saying, Cal student at Cornell University need to expand and say a biology researcher at one else seeking an entry level medical, consulting position. Or maybe you even go a step further. Biology researcher at Cornell. Heather Fortenberry (she/her): Curious, you know. Maybe you kind of like highlight some of the other components problem solver and kind of leave it at that because it's kind of highlighting some of those key scales. Heather Fortenberry (she/her): This is also another challenge, or you like. What what else can I put in there? What really describes who I am Heather Fortenberry (she/her): thinking about. Your professional focus can be helpful again. For now, as you're building your like dent profile, especially if you're just getting started going ahead with just kind of that default is fine, and then sometimes it can be really helpful to look at other People's profile, especially people who are in your industry, and sometimes that can really give you some ideas of like. Oh, this is one way that I really want to customize. This is how I can kind of add some something to my headline that just sets me apart a little bit more. Heather Fortenberry (she/her): I do want to mention that, especially as you're creating your profile. There are a couple of recent updates. Heather Fortenberry (she/her): One of them is a cover story. So this is something that you can do. You can actually only do through your phone. So through your mobile app, and I would encourage you all to think about getting the mobile app the Linkedin mobile app. Heather Fortenberry (she/her): It's another great way to kind of connect, especially if you're like at conferences. Or again, if you're in class and you have somebody visiting, you know you can look them up, or maybe you know, you can actually add them to your, to your, to your network as well. Heather Fortenberry (she/her): But to do some of these recent updates. Again, these are typically associated with your like the very beginning part of your profile, adding that cover story that's gonna be something. It's a 30 s video kind of like your personal pitch, a great way to also show and highlight your personality. Heather Fortenberry (she/her): But you would do that through your mobile app Heather Fortenberry (she/her): night name pronunciation. This is subject great added kind of feature to this as well. This is also something that you would do through the mobile app. So it'll kind of show you like. You can see where it's an add me penunciation. So those 2 features you do through your mobile app. Heather Fortenberry (she/her): The other component is the preferred pronouns. And again, another really great feature to help people know how to address you, your preferred identities, etc., and that can be done through the desktop Heather Fortenberry (she/her): platform. So just kind of to keep that in, mind you You can also do that for the mobile app. But in most cases you're going to be creating your linkedin profile usually on your desktop versus on your on your phone. Heather Fortenberry (she/her): All right, moving along. This is another, this the about summary. So Heather Fortenberry (she/her): you know this is one of the components and the linkedin profile that you actually add. And i'll show you a little bit about like how to add different sections to your linkedin profile. So as Linkedin, when you're first creating a linkedin profile for those of you who already have kind of an established linkedin profile. You you likely know Heather Fortenberry (she/her): there's like certain things that Linkedin is going to kind of walk you through because some of those basic components Heather Fortenberry (she/her): you about summary is a very important part of your linkedin profile, but is something that you have to kind of like. Add to your profile because it takes a little bit of time to really think about what you want to say, and sometimes that's a it kind of stops people from kind of continuing through with Heather Fortenberry (she/her): building your profile. Heather Fortenberry (she/her): So when you're thinking about the about summary, this is again kind of like that personal pitch we talk about like the cover letter, or a way for you really to highlight your key skills and experiences. What's motivating you? Heather Fortenberry (she/her): So Heather Fortenberry (she/her): oftentimes it's really helpful to kind of ask yourself like, Who am I trying to reach. Who's my audience that i'm really like hoping will resonate with what i'm saying. Heather Fortenberry (she/her): What do I want people to learn about me, My skills, my experiences, what drives me, what motivates me. Heather Fortenberry (she/her): And it's also a place to kind of incorporate your personality. So a great way to kind of like, Who do they want? Who do they want to kind of like be with knowing a little bit more about me? You gotta kind of ask yourself that like, Why am I writing, or why? What is it about me? Where am I going? When do I want to do this? Heather Fortenberry (she/her): Sometimes students will say, like as a graduating Ornell student, I'm. Exploring opportunities. I'm going to show you some examples because it's it can be one of those really challenging areas to to complete. Heather Fortenberry (she/her): But again, in addition to kind of some of those questions, you can ask yourself thinking about your own values and interest things sometimes including some examples like with like that. Some figures, you know, kind of like your impact, or those accomplishments that you've had. Heather Fortenberry (she/her): I kind of think about these as like your super powers. Again, those key skills I really enjoy using that, you know, add value to really any organization. Heather Fortenberry (she/her): So here are some examples. Heather Fortenberry (she/her): So example, one is kind of like the default. It's kind of like the it's like as you're thinking about the very basics. Sam Jones is a mechanical engineering undergraduate student at the College of Engineering at Colonel University. Heather Fortenberry (she/her): There's a couple of things that i'll say right now. First of all, you're telling a story about yourself. So putting this in a third person is not something that we generally recommend. Heather Fortenberry (she/her): The other component. I would say about this example is that it's kind of repeating a lot of information that Heather Fortenberry (she/her): this person will already. You know they're looking at a linkedin profile. They know that you're at Cornell University. They likely know also your Major as well, so good. Heather Fortenberry (she/her): You're not really sharing too much more information. Heather Fortenberry (she/her): So this is one that i'm gonna say we probably don't recommend because it doesn't really tell anybody about Sand Jones. Heather Fortenberry (she/her): Here is something a little bit more expanded. Heather Fortenberry (she/her): A sophomore business major at the University, with an interest in marketing, advertising, and social media seeking a summer internship to apply my experiences to seeing a company's Branding needs to social media outreach developing marketing Heather Fortenberry (she/her): and conducting outcome research. Yeah, there's a lot of good information in there, and you can see that this is going next. Step further, really highlighting some of those key skills kind of highlighting the direction that this person wants to go Heather Fortenberry (she/her): kind of a personal pitch. Heather Fortenberry (she/her): And then the third example, I think really like checks a lot of those boxes that we're talking about Heather Fortenberry (she/her): talking in the first person, right? Because you are telling me about you, but going a little bit further into like, maybe it an actual example, and then potentially incorporating a little bit about where you where you would like to go as you continue your skills. So Heather Fortenberry (she/her): yes, I would say example number 2 example number 3 are good examples. You can see. Example number 3 really kind of provides a lot more information, a little bit more direction and more of a Heather Fortenberry (she/her): introduction. Heather Fortenberry (she/her): Okay. So this is one of those places that absolutely as students as you're building your your about summary Heather Fortenberry (she/her): come to clear services. Have an advisor, take a look at it, but also look at other people's profiles. This is a great way of kind of getting a better sense to of like. What are other people saying, especially within your industry or the industry that you're hoping to go into? What are some of those keywords that you can incorporate that. Heather Fortenberry (she/her): you know, like, Resonate again with the positions that you're looking at, or even the industry that you're hoping to apply to Heather Fortenberry (she/her): the next section that often we're focusing on are is the experience section. So linkedin is great. There's so many different ways of highlighting your experience. There's kind of like the work experience component. You can also add other sections like volunteer experience or project experience. Heather Fortenberry (she/her): And this is a really good way to go above and beyond just the you know, Cornell care services for your advisor. These are the dates that I work there, and really like adding more information. I work with students, you know, sharing a lot more information about who you are. So Heather Fortenberry (she/her): these are just some examples, like highlighting all of your experiences above and beyond kind of like your actual internships that you might have thinking about your co-curricular experiences as a student. Heather Fortenberry (she/her): If you're joining us as an alarm, you know, broadening that to you know maybe other experiences. Aside from your current work experience, maybe you volunteered, etc., but showing really what you will accomplish. So a lot of this is similar to what you might have on your resume. But again, you can add, you can add more to it. Heather Fortenberry (she/her): as you can see. You could add videos, or you could link research papers. Or sometimes again, you may have been highlighted, and Heather Fortenberry (she/her): you know, maybe a newspaper. You can highlight those articles. So that's a really like nice plus Again, if you think about this being your online resume version, and like really pulling in some of those components that will help you. Heather Fortenberry (she/her): So what you've done. Heather Fortenberry (she/her): It can be really helpful, as you are building this to really think about those transferable skills. Think about the kind of industries that you might be wanting to apply to. I think that can also help you edit a little bit more, so that you, not just having, like Heather Fortenberry (she/her): I don't know 15 or 20 different experiences, but really focusing on those ones that you really know how you know highlight those transferable skills, and you can use either bullet, point, style or paragraph style, Linkedin doesn't, you know. Heather Fortenberry (she/her): default you one where the other to kind of create, that Those bullet points are those components of those experiences specifically, but I will say that usually I still encourage you to think about what's easy to read. Heather Fortenberry (she/her): because people are not going to be able to get in most cases read like whole paragraphs about what you did in that role versus like the Bullet Point, where it's really highlighting those key scales. Heather Fortenberry (she/her): And then the other part of this, too, is that Heather Fortenberry (she/her): you can see if you get the this is like one of those sections that allows you to either turn on or turn off, whether or not your network, the people that you're connected with are getting notifications. When you have job changes or you have any like special, you know, work anniversaries, etc. Heather Fortenberry (she/her): So that's really up to you. This is one of those features that i'll talk about in a little bit too, to kind of really pay attention to. And and you you make that decision. I think it's really helpful to be strategic about Heather Fortenberry (she/her): when you're sharing, and when you decide not to share, and you can see that you can toggle that on or off. So maybe sometimes you're like, Yup, I want people to know. And then other times, maybe you're like, you know what I think. I'm gonna keep this turned off because I might be changing a job. Heather Fortenberry (she/her): I don't want my current colleagues to know about any updates that I'm putting in my on my on linkedin. Heather Fortenberry (she/her): So that's a good example of like when you might want to be strategic about that other Heather Fortenberry (she/her): other components that you can add to your linkedin Heather Fortenberry (she/her): profile and uses creator mode. So this allows people to follow you, which is really interesting. I'm going to show you just a little bit kind of like what that looks like. Sometimes Heather Fortenberry (she/her): people don't wanna just like broadly connect. But you're able to follow. So that's a great way of kind of showing interest. Heather Fortenberry (she/her): It does also allow you to add some hashtag topics, so that Heather Fortenberry (she/her): anytime you post things. You can incorporate those, and people will get notifications. But Heather Fortenberry (she/her): you can also view and see, like how many followers you have. Heather Fortenberry (she/her): Sometimes people will follow instead of connecting. And this is another place where you could add that to your linkedin profile there's really so much that you can do in Linkedin. Heather Fortenberry (she/her): and you know, even if you're like. Well, i'm not ready articles on Linkedin. But I am sharing information about, for example, the career services. That's a great way to kind of think about. Yeah, You know what I want to turn this pre and remote on, so that that's something that I have available to me. Heather Fortenberry (she/her): And then, as you think about other feature items, you can include post, obviously, and it showcases kind of not only your post, but if you decide to write an article on Linkedin, which is a great option. And certainly, if you're like trying to highlight kind of your knowledge and or your communication skills, if there are certain areas that you really feel. Heather Fortenberry (she/her): i'm passionate about Heather Fortenberry (she/her): that can be a great way to incorporate that into your linkedin profile you can also corporate links, and you can also obviously link to media and develop your own if you want to. So you know, for those of you who kind of have that creative side, and or really want to highlight your knowledge and a certain area. Heather Fortenberry (she/her): or have been doing that maybe through research that you do while you're at for now, or in your current role. Heather Fortenberry (she/her): This will be a great way to Heather Fortenberry (she/her): again Add this to your linkedin profile, so this is highlighted as Well. Heather Fortenberry (she/her): i'll also just emphasize that through linkedin learning there are some really great linkedin workshops that are hosted by Linkedin. Heather Fortenberry (she/her): And so, as you're going through some of these sections, if you're like. Oh, I really want to focus a little bit more on that feature section that heather talked about. You can go to linkedin, and do a little bit more research and get a little bit more direction, so that Heather Fortenberry (she/her): you, you know, can kind of utilize this platform as much as you want to. Heather Fortenberry (she/her): All right. One of the one of the areas that often, I think, gets overlooked is the skills section. Heather Fortenberry (she/her): So this is another place where, if you are able to highlight some of those keywords that really add value as employers potentially are looking for certain skill sets, you are able to add up to 50 skills on your profile. So this is a section you kind of as like as you're creating your profile. You're going to be prompted to potentially add up. Heather Fortenberry (she/her): add some skills. You might get some some suggestions, but this is a place where maybe you start off. Heather Fortenberry (she/her): You added, you know, maybe 10 skills. And then, as you start exploring and seeing what other people are doing. Heather Fortenberry (she/her): and what other skills they have, or as you're looking at different job descriptions that might also kind of prompt you to be like. Oh, I do have leadership skills. Oh, you know what I don't have that on my linkedin profile, you can go back and add it. Heather Fortenberry (she/her): This is a great way to just kind of like. Always remember to kind of. Go back to your skills section add things, maybe delete things, maybe reorder. We organize them. But this is another great way also to allow other people to engage with your profile. So. Heather Fortenberry (she/her): For example, there is this: the skills and endorsements section, and again, you you can, if some piece Sometimes I do have. Students are like, I don't know. I don't feel like I have that skill, and I feel a little bit awkward, adding that well, they have different skill quizzes that you could take. That will just kind of like, you know. Kind of. Maybe it makes you feel Heather Fortenberry (she/her): like you have that proficiency level because you went through that with Linkedin. Heather Fortenberry (she/her): But certainly you can add, you can take some of those skill phases. You can also continue to add new skills, and then, above and beyond that Heather Fortenberry (she/her): you can click on that edit button which I was just like that little pencil there, and it will give you the the skills and it. The endorsement settings Heather Fortenberry (she/her): in most cases Linkedin is going to default, to have these settings all on a Yes. Basically what this does is as you connect with new people. Heather Fortenberry (she/her): they might say, oh, you know, you just connected with heather. Endorse her for public speaking or presentations, and you might be like, yeah, okay, I could do that. And that's those are some skills that I might have on my profile that i'm hoping that other people will kind of check off like. Yes, you do have those skills. Heather Fortenberry (she/her): And so again, it allows other people to engage. So you just want to make sure that they are all checked. Yes, or if you decide, you don't want to. That's also okay, but that's an option that you can kind of play around with and and certainly customize Heather Fortenberry (she/her): all right. So I I keep talking about this like. Oh, you might have to add this section to your profile, and I just want to make sure that you know kind of where to find that. So this is a screenshot of my profile. Heather Fortenberry (she/her): There's a couple of different places where you can go ahead and add that profile section. Typically it's going to be in the header. So that's 1 one area, but it's also going to be in your profile. So if you ever are not really sure where to go. Just know that it's there. When you click on that add profile section Heather Fortenberry (she/her): you'll get some options. There are some core, right? These core sections that typically, as you're creating your profile, Linkedin is just automatically suggesting, like, Add your education, add your position. Add those skills like I mentioned. Heather Fortenberry (she/her): There are others that are that might just be recommended. For example, the about summary that is a recommended section, but it's not going to be something that's just like automatically filtered in. So keep that in mind. And then there's like so many other that you see that additional section Heather Fortenberry (she/her): Again, there's so many different ways of really incorporating some of your skills and your accomplishments in a way that you really can't have on your resume. So I would definitely recommend exploring those you can always decide to take it off if you want to. Heather Fortenberry (she/her): I want to talk just really briefly about managing our profile again. I'm not going to go into a huge detail about this, but I do want to Heather Fortenberry (she/her): remind you that Heather Fortenberry (she/her): there are some different settings that likely you do want to at least go through, and at least be aware of on the settings and privacy. Heather Fortenberry (she/her): I there is a really great linkedin learning, for on building your linkedin profile, and it goes in a lot more detail about those settings and privacy and those different kind of account settings. I will send you all that link as well, but you can also just go into linkedin learning and type in building your profile, and you can find that Heather Fortenberry (she/her): that absolutely You want to explore these settings and privacy to make sure that you understand what they entail. Heather Fortenberry (she/her): Usually I just kind of like touch based on a couple of key factors, you know. You can see there's so many different ways to customize your privacy settings, and make sure that your visibility, settings, and communications, etc., are all their data privacy. You might want to look at as well. For example, we talked a little bit about Heather Fortenberry (she/her): how to kind of turn off that notification of sharing profile edits. So again, like every time you make an update. Heather Fortenberry (she/her): Usually the people that you're connected with. If you have this turned on are going to get notified in most cases. That's a really good thing. But sometimes you just want to be aware, and maybe you don't want people to be notified that you're making updates to your linkedin profile. For example, if you're looking for a new job, might be one of those areas. You might just want to turn that off for a moment until everything is ready to go, and then you could, you know, turn it on again. So Heather Fortenberry (she/her): again, just kind of keeping in mind Heather Fortenberry (she/her): what you're sharing with your network as you're making those updates. Heather Fortenberry (she/her): I wanna just briefly, we talked very little bit about some of these components of how you can really leverage your network and really engage with Linkedin. Heather Fortenberry (she/her): You know it can be easy. You can feel a little bit sometimes. I Heather Fortenberry (she/her): like anxiety and do thing to share some things on my day, because you know that your community is seeing, but absolutely sharing updates, uploading photos. Again, we talked about like writing an article. I feel like that's a little bit more advanced. But it's such a great way again of engaging with the people that you're connected with Heather Fortenberry (she/her): continuing to build on your network as well. I think this is a really important thing to now that we kind of walk through some of the steps of how to build your profile Heather Fortenberry (she/her): kind of taking that step back and thinking. Heather Fortenberry (she/her): Why am I building my linkedin profile? I'll tell you why you should build your linkedin profile. But you may need to kind of sit back and reflect on the why, thinking about like, Who are you connecting with? Who do you want to connect with you, because as soon as you create a profile you're going to start getting, you know, potentially requests from individuals. Heather Fortenberry (she/her): Think a little bit about you know who who you want to commit, who you want to connect with you don't have to, you know, accept every single connection, and typically like I'll. I'll just give you an example of of kind of generally how I think about this process as a staff member at Cornell that works with students in a professional way. Heather Fortenberry (she/her): If your ability to group Cornell typically I will absolutely accept your your request to connect. But oftentimes I will also ask you to at least include some sort of information in your connection request, and we'll talk a little bit about how to reach out to people and what you might include in that request. Heather Fortenberry (she/her): But I also have a lot of individuals from other schools and other students that maybe are connected with their friends who work, who are at Cornell Heather Fortenberry (she/her): without Heather Fortenberry (she/her): without more information. I generally am not accepting those requests. So that's that's one of my strategies, as I think about who I will connect with, and who I may be a little bit more thoughtful about. Why, why, I would accept those those requests. Heather Fortenberry (she/her): other great ways of kind of building your network, though following companies and organizations. You'll get some of their those feeds in your like in your linkedin feed. So you can learn a little bit more about what they're doing there's any cool updates. Sometimes jobs as well will be posted in that way, following those influencers. Heather Fortenberry (she/her): And you know sometimes it's based on your interest. There's other different, like linkedin groups that sometimes you can also ask to join. but Heather Fortenberry (she/her): so many different ways of kind of expanding your network sometimes in more active ways, and also and sometimes in more passive ways, like following companies. It's kind of a passive way of building your network. Heather Fortenberry (she/her): but it's a great way, and you get so much good information. Heather Fortenberry (she/her): I put in request introductions in there, and and the recommendations again. I think sometimes that's a little bit more advanced, as you feel like your linkedin profile is built up as you start building some connections. Heather Fortenberry (she/her): But what's fun about linkedin is, you can see, like, oh, I'm not connected to you, but I see that one of my connections is connected to you to kind of this, like first first level of connection, second level, Third Level. And what a great way I've had students that I've worked with who've actually been like? Oh, you know, I see you're connected with heather. Heather Fortenberry (she/her): you know I would love to talk to you a little bit more about your experience at Cornell and your crew app Heather Fortenberry (she/her): great right like you already have. It kind of just is like another way to to provide that Heather Fortenberry (she/her): they are reaching out. Heather Fortenberry (she/her): You could also ask that first connection, like, hey, I see you're connected with this person like, could you introduce me? And that's another great way of just kind of like Heather Fortenberry (she/her): circumventing the having to reach out to a person that you don't know and have someone else kind of make those connections to you. Heather Fortenberry (she/her): And then the recommendations that's generally going to be more like. Heather Fortenberry (she/her): you know, based on your experiences with individuals. Maybe their work, experience, or their understanding of your work, experience, and sometimes people will give you those recommendations as well, because you can ask for recommendations to to just like highlight your skills and your their experiences working with you Heather Fortenberry (she/her): all right. So Heather Fortenberry (she/her): connecting there's a lot of different ways of connecting. We're gonna talk very briefly about linkedin premium. But you all have access to the free version. And honestly, that's the that's the version I use, and I can use it in a lot of different ways without having to pay that extra. Heather Fortenberry (she/her): I'll give you some strategies about what you might want to do as you're like, really, actively in the recruiting process. Heather Fortenberry (she/her): But usually when you find an individual that you want to connect to, there's there's a couple of different versions that you might see Sometimes it might be very easy, because they have a public view. They don't have any restrictions on who can connect with them, and you can just easily click on the connect button and send a lovely message. Heather Fortenberry (she/her): Sometimes the message process, or that connecting process is locked Heather Fortenberry (she/her): and you could follow them. That's a great way of just kind of like building that connection. Heather Fortenberry (she/her): Typically, in most cases you can still click on this more button, and there's often an option to connect, but it might prompt you to indicate how you're connected to that individual. Heather Fortenberry (she/her): You know I went to school with them, or I worked with them, or there was an option. It's like I have no connection, but I still like to connect, and then you still have this opportunity to add a note Heather Fortenberry (she/her): definitely, definitely, in any case, really customize the invitation so that the individual knows why you want to connect with them. You're more likely to have them accept that connection request than if you just kind of randomly are connecting. Heather Fortenberry (she/her): And you know again, as you are following individuals, you can turn on or turn off post. So there's always ways to kind of like. Heather Fortenberry (she/her): you know. Make sure that your notifications are manageable as well. Heather Fortenberry (she/her): All right, so let's do another quick little call. Heather Fortenberry (she/her): Oh, I see there's a question, too. So that's perfect. Okay. So let's go and do this one here. Heather Fortenberry (she/her): So whatever you use linked in for in the past. Just curious about this. That's too. Heather Fortenberry (she/her): Yeah. Yeah. So great question. Someone was asking if your transfer students should you include that information in your about summary. Heather Fortenberry (she/her): You could absolutely include that if you want to again. Sometimes it's like that nice connection with your your other institution. Heather Fortenberry (she/her): I mean it just kind of depends on what again, as you think about what you're trying to say, and who you're who you're speaking to. Heather Fortenberry (she/her): Certainly your other. Your previous college likely is going to be in your education section, whether you attended there for a semester or a year or 2 years. Heather Fortenberry (she/her): so you'll You'll still have also that connection there as well, so Heather Fortenberry (she/her): different strategies that you can think about for sure. So yeah, thank you. Thank you for asking that question. And great. The second question I have for you is whatever you use linkedin for it looks like some people have used it for the job. Search process, some for building network through exploration. Heather Fortenberry (she/her): and a good number who haven't used it yet, but are planning to love it. Thank you all. Thanks for thanks for sharing that, and i'll share those results for you all, too. So you can see Heather Fortenberry (she/her): Good, All right. So let's continue on here. Heather Fortenberry (she/her): and we're gonna talk a little bit about how to continue to build our network. Heather Fortenberry (she/her): This page is like one of my favorite pages to talk to students about when we're talking about your exploration, but also a different strategy for connecting with alumni or not. Alumni. Again, if you're a transfer student. Heather Fortenberry (she/her): you likely to go to your undergraduate, you know whatever your other institution was, and do a similar sort of thing when you go to the Cornell University page, and I would just say literally, I go to the search, and I type in front of the university. Heather Fortenberry (she/her): I go to the page likely you're already following. If you're a Cornell student, and if you're going alone. Then you can see on this page. Well, first of all, we have over 300,000 alums that are connected on this page. Heather Fortenberry (she/her): That's a lot of individuals. But when you click on the alumni Tab, what's kind of fun about this? Is it's gonna actually take you to. Heather Fortenberry (she/her): So you can see there we go 300,000. It's gonna give you this option to like, really Basically, search alumni. Linkedin has changed things a little bit in the preview in the past couple of years. Heather Fortenberry (she/her): but they still have this great kind of functionality. They used to show like the top 10, but now they show the top 5, which is totally fine. But you can see that you have this ability to search, and then you can see where they work. You can see where they live. You can click on that little next arrow. Heather Fortenberry (she/her): Then you can see what they do, what their skill that Heather Fortenberry (she/her): you can click on that little next component as well. But what's nice about the what? Their skill that and you can see actually, that you can add skills also. But again, as you're searching like. Let's just say you go into that search bar and you type in research. Heather Fortenberry (she/her): The system is gonna filter based on that that search for research. And so what they're skilled that likely is gonna look very different if we type that in then what it looks like now, which is just, I haven't even typed in anything in a search. So it's a really fun way to explore. But if you're going into research and you're like, oh, look at all these one. There's still that, and some of those skills you have you forgot to add to your profile, and you know that you have them. You always want to be truthful and honest. Heather Fortenberry (she/her): but that can be a really great way for you to add some skills. Heather Fortenberry (she/her): Let me just look at this difference between using. So what's the difference between using linkedin and handshake when connecting with the corner alone? Absolutely so handshake which we are going to talk about too much today, so i'll just mention Handshake is Cornell's job and internship placement platform. Heather Fortenberry (she/her): So there are some pieces where you know those employers are. Point out alums either that work at that in that company. Heather Fortenberry (she/her): or they own the company. And that's really kind of the way that you would apply for those opportunities, and it's nice to know that Heather Fortenberry (she/her): employees have gone to handshake and check the box that they want Cornell students to see those experiences Linkedin. Heather Fortenberry (she/her): You can also use linkedin for a job, search and internship search, and we're gonna look at that in just a moment. But everyone's looking at Linkedin, whereas handshake Heather Fortenberry (she/her): only Cornell students are looking at those jobs posted in handshake for Cornell students. Their institutions use handshake, but those students are likely seeing different types of jobs based on what that employer is checking on that box. Probably hopefully, that answered that question Really? Good question. Heather Fortenberry (she/her): But yeah, you can use linkedin also to find opportunities. It's just that everyone. Again. It's global people are using linkedin from all over the world. So yes, they are all accessing those jobs and internships that are posted in linkedin. Heather Fortenberry (she/her): I typically encourage students to really use that, like multi-com strategy, definitely use a handshake. But yeah, also use linkedin. There's also ways to kind of access and find alumni through the jobs that you may be applying to. Heather Fortenberry (she/her): Alright, so this last little tab I just wanted to show you as you click on that next button. Now it has like what they studied, and how you're connected. So again, a really fun way to explore. Once you find those people, or you find that kind of like list of kind of specializations as you're searching Heather Fortenberry (she/her): as you scroll down a little bit. Then you can see the alumni who are associated who have those keywords that you just like typed in. It's a really fun way to explore. And again, also connect with those individuals. Heather Fortenberry (she/her): All right. So messaging is a big one. Heather Fortenberry (she/her): I know that this is like one of those stressors, because typically when you're messaging, especially if you aren't yet connected with that individual you have limited space to message. So one thing I do want to mention is that if you are connecting with people on your phone. Heather Fortenberry (she/her): typically, there's gonna be a default, and that default is like I'd like to add you to my professional network on Linkedin Heather Fortenberry (she/her): pretty like generic, right? So oftentimes I will encourage you like you, you know, unless you're like, hey, how there can I connect with you on linkedin, and we're like talking to each other? Yeah, you can just like, add me on your phone. But if you are trying to connect with an alone or somebody that talked to you in your class. Heather Fortenberry (she/her): you likely want to sit down at your desktop or your laptop, and actually formulate a little bit more of a customized message. Heather Fortenberry (she/her): So here's yeah, here's another. Here's one that's a little bit more like, and we we have our prefer next on the fifteenth. So maybe this is something that you might respond to a recruiter do. Jen is great to meet you at the Cornell University career there on Tuesday, or staying connected with you sincerely. Heather Fortenberry (she/her): or something even more right. And again. You have some limited spacing, so you might get to a point where you're like. Oh, you know you don't want to have like multiple paragraphs. But this is like a couple of sentences. It definitely gives a little bit more background of how you met that person. Heather Fortenberry (she/her): What you're interested in learning. This is a great, quick little message that you might send to it alone, or to someone that you want to connect, especially as your exploring careers. Heather Fortenberry (she/her): Again, i'll share these slides with you all after this, so you'll have this Heather Fortenberry (she/her): all right. So we we touched on the job. Search process a little bit. We're not going to go into this too much. But I do want to make sure that you know that this is a great way. Also to search for jobs and internships. Heather Fortenberry (she/her): Basically you're gonna just click on the little job Icon, which is right there. The little briefcase, and that's gonna pull up a search function for you once you type. In a word, consulting, let's just say Heather Fortenberry (she/her): and press. Enter, then you're gonna see all of these other kind of filter options, State posted experience. Level. It's a great way to kind of filter things a little bit more, and you can also set alerts. So once you find kind of those filters that really work for you. This is a great way to just kind of set those alerts. And then you get messages Heather Fortenberry (she/her): to the email that you created your linkedin profile. So don't forget about that email. Heather Fortenberry (she/her): This is also another great way, as you're going through. And I think you know, we just had this question a little bit. But Heather Fortenberry (she/her): yeah, like Pwc: Of course there's 48 that work there, and what a great way, maybe before even applying that you might reach out to ask a little bit more about their experience there Heather Fortenberry (she/her): that recording all along. So with a great way, you already have this connection. It's a really great strategy for kind of connecting with people prior to applying. Heather Fortenberry (she/her): or even after you've applied. You know, I just applied to a position i'm just like doing a little bit more research and wanted to, you know. Talk to you a little bit more about your experience there, your career, path, your position. Heather Fortenberry (she/her): Other components, too, is like following companies. If you're applying to a company, make sure you're following them on Linkedin I again. Sometimes you get great updates. Heather Fortenberry (she/her): you know. Sometimes you get some really interesting information. Get a student one time that there was like some big merger, and right before their interview they saw that, like notification on Linkedin right before the other interview, and they were able to like, seem like they were very relevant, and up to date on the news Heather Fortenberry (she/her): that's like a very specific situation, but you could see how that could be really beneficial. Heather Fortenberry (she/her): So again you can follow. You can see jobs for those organizations as well. You can see if there are Cornell lungs that work here, or any of your connections right? It's more than just Cornell alone. I it's also your connections. It's a great way of of like seeing that information as well. Heather Fortenberry (she/her): One other side of things. I think that you know again depending where you are in your job search process so kind of reflecting on that credible and tool or the pre development model Heather Fortenberry (she/her): thinking about like you know what i'm really ready to make sure that people know that I'm open to opportunity. So there's a couple of different ways of doing that. One of them is like on your profile going to the settings and privacy, and making sure that you have, like your like kind of the function, turned on for notifying your network. that you are open to work. You can also Heather Fortenberry (she/her): on your profile kind of click on that little like show recruiters that you're interested. Then you can click on that, and then it's gonna actually prompt you to say like, who do you want to know? What kind of work are you open to? And you can customize that information to and Heather Fortenberry (she/her): save that often times I would say like Heather Fortenberry (she/her): like, how about everybody in your network? See that you're open to work? Not just recruiters, because they, those other individuals, might be really, maybe more willing to find those connections or realize that they have opportunities in their company, and we'll reach out to you Heather Fortenberry (she/her): all right. So again, kind of you know, this is just another example. Who are you open to? Sometimes students will ask about that, like little like header that says like, open to work. Heather Fortenberry (she/her): Yeah, I mean, I think if you're already indicating that you know through linkedin that you're open to work, then go for you. Don't need to necessarily have that little circular open to work on your profile as well. Heather Fortenberry (she/her): But options lots of options. Again, as you're thinking about the job. Search process on as you're looking for jobs. Oftentimes they will like list Recent job searches or different recommendations to you that can be helpful to you. But usually those job alerts will Heather Fortenberry (she/her): pretty much do the job on that, too. But again, another benefit of using Linkedin. It just gives you this really like vibrant and dynamic system that helps you as you're in that job an internship search process. Heather Fortenberry (she/her): Oh. Heather Fortenberry (she/her): this is that screenshot that I wanted to share with you so again from the recruiter side, you know this is another good example of as you're building your about summary as you're thinking about your headline as you're thinking about the skills that you're adding. Heather Fortenberry (she/her): Oftentimes recruiters are going to a page where they're like really checking off different components that they're looking for. And that's how they might find an individual that really makes a lot of the criteria that they're looking for. Heather Fortenberry (she/her): Students will ask me sometimes like, oh, a recruiter reached out to me on Linkedin. That's great, right like you could absolutely have a conversation to learn more about the position and to learn more about the company. Maybe we talk to some Cornell alumni who potentially, or other connections, who are working at that organization. But it could happen. Heather Fortenberry (she/her): You know, we talk sometimes about like scam stops or scams, etc. So make sure that you're never getting out personal information doing your due diligence a few questions. You can absolutely come to the Clear Services office and ask more questions. We are not managing Linkedin. We manage handshake. Heather Fortenberry (she/her): but we can give you some strategies and some additional information to make sure that you are. Heather Fortenberry (she/her): You know you're You're being thoughtful about the process, especially Heather Fortenberry (she/her): like again, never giving out personal information. Okay. So moving along. Heather Fortenberry (she/her): we talked a little bit about linkedin learning, and again, as a Cornell students, you have access to this frontal pay for it for you to have access Heather Fortenberry (she/her): in that my follow up email to you, I will send you a link that you can access, but basically on the Cornell it website. There's a lot of great information on how to add linkedin learning to your linkedin profile, so that you can access it; or if you don't have a profile yet Heather Fortenberry (she/her): on how to access it through kind of like an up through the linkedin and linda.com site. But this is a a really great tool. There's thousands of courses that you can access Heather Fortenberry (she/her): highly. Recommend it for sure. And again, there's the I because I have my linkedin learning connected to my profile. It's just a little button right on the upper right hand corner of my profile that I can access at any time. Heather Fortenberry (she/her): Okay, we're wrapping things up when I just touch based on a couple of things. And then we're gonna talk about some resources, and then I will stop recording. So I can answer some questions. Heather Fortenberry (she/her): The biggest question I get all the time. Should I purchase the premium version? And my quick response to that is, I would absolutely recommend that you try not using it first to see what what you, what capability you have. And typically the answer is, you have a lot. You can do a lot without the premium version Heather Fortenberry (she/her): I mentioned before. If you are actively in the recruiting process, you do get 30 days for free. I would kind of hold on to that 30 days until you're actively recruiting for that full time job, and then sure go ahead if you want to try it out, but make sure you turn it off so that you're not paying it. If you don't want to. Heather Fortenberry (she/her): Questions about what I include, what do I exclude? This is gonna be very personal. We do meet individually with students, and this is a great way for you to have your linkedin profile reviewed. But yeah, you know, sometimes it really again, is thinking about like what's relevant? What what skills, what experiences do you want to make sure are highlighted? Heather Fortenberry (she/her): Yeah, that's a good indication. Heather Fortenberry (she/her): How do you find those industry keywords. We have some really good suggestions and ideas on our create development toolkit, which i'll show you in just a moment. But also look at other people's profiles. Look at job hosting. We'll get company websites, and you'll start seeing some of those same kind of keywords. Heather Fortenberry (she/her): you know. Analyze, analyze, analyze, collaborate collaborate teamwork. Heather Fortenberry (she/her): Yeah, that's usually a good indication. Then to kind of pull some of those that those words into your experiences, or how you're talking about who you are, etc. Heather Fortenberry (she/her): So Heather Fortenberry (she/her): some of those great great resources that we have here we have the career development toolkit. This is kind of like your one. Stop shop. There's a lot of more information also in that networking module highly recommend it. Heather Fortenberry (she/her): See you links in addition to linkedin. See you Links is Cornell's networking platform allows you to connect with Cornell Alumni, who have volunteer to be part of this platform on the platform, makes it very easy for students to reach out to point out alum alumni. Can't search for students, but they can Heather Fortenberry (she/her): participate. When a student reaches out to them you can look at their profile without them knowing. It gives you kind of this ability to be a little bit anonymous until you're ready to connect. But you can definitely explore. You can message them. You can also request meeting. So a really great tool, highly recommend joining. Heather Fortenberry (she/her): And we're exploring. Heather Fortenberry (she/her): Okay. So some next steps Heather Fortenberry (she/her): do like, create your profile, update your profile If you haven't done that in a while. Start connecting with other people I mentioned feel free to connect with me. I hope you do. I happy to look at your message and give you some feedback, but also Heather Fortenberry (she/her): it's good practice. Heather Fortenberry (she/her): Come in and get your profile reviewed. It's a great way to just get some feedback as well, and make sure that you are customizing that Linkedin URL. And you know, really thinking about like, how you want to include that you are on some of your professional documents as well. Heather Fortenberry (she/her): We in our office we have a profile, picture, kiosk that you can schedule a 15 min appointment. It's self serve. So you're basically in our kiosk, and you can take as many pictures as you want in that 15 min Heather Fortenberry (she/her): Email them to yourself. Heather Fortenberry (she/her): Drop them out. You've got a nice professional photo there for sure, with a nice backdrop. So this is a really good, especially for like it's time for me. It's like literally down the hall from my office. This is a good time for me to get a pretty a new professional photo. Heather Fortenberry (she/her): It's really easy to use. So do you use this resource? Or, again, if you have smartphone or friend as a smartphone, it's another great way to you know. Kind of explore that Heather Fortenberry (she/her): Instagram. We always are posting some really great things, so do follow us Another great way to be engaged with our office Heather Fortenberry (she/her): Tomorrow I'll be doing a workshop on how to talk to strangers. We'll talk a little bit about linkedin tomorrow, but mostly we're going to be focusing on kind of some stuff and strategies. But there's some great great resources and great workshops coming up. So again our our University career fair is next Heather Fortenberry (she/her): or yeah next Wednesday on the fifteenth. Heather Fortenberry (she/her): and I do. I know we covered a lot of information in a very short amount of time, but I do love feedback, so if you could take 2 min to scan. I will include this link in the email that I sent to you as well. It's anonymous I don't know, but all of your feedback will help me make this presentation better for next time. Heather Fortenberry (she/her): And Heather Fortenberry (she/her): thank you all so much for joining me tonight. It's been really a pleasure sharing more about Linkedin. Heather Fortenberry (she/her): I am going to stop her Heather Fortenberry (she/her): right now.